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Friday’s 5 – Salon and Spa Marketing Shorts and Sweets

I’m in denial, and I will thank you to let me live in a space where it cannot possibly be Friday, because I did not get enough done this week. I once commented to a boss that I wished I had 36 hours in...

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What Your Clients Don’t Know Can Hurt You

Surely you’ve heard the saying, “What you don’t know can’t hurt you,” and just as certainly, you know that it’s not true.  Quite often what we don’t know can hurt us, and all the more so as we don’t...

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Your Marketing Can’t Cut Its Own Hair

4 Keys to Social Media and Email Marketing Success Imagine this:  Your client arrives and is welcomed and treated to hospitality.  You’ve done your consult, draped them with a cape and taken them to...

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Secrets of Email Marketing Success for Salon and Spa Revealed!

A quick glance at the titles of my most recent blog posts will quickly show you that I have the topic of salon client attraction on the brain right now.  I keep coming back to the fact that without...

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Are You Selling Salon Services or Outcomes?

Do salons sell hair cuts or hair styles?  We’re always talking about our services and our products when we should be talking about customer outcomes.  Their outcomes are the reason they buy, not our...

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